Never Under Estimate the Power You Have to Motivate Others

I started reading a book called “She’s Still Here” by Christian Evans Hurst.  I was in a season where I felt like I was stuck and didn’t know what my purpose was in life.  As I journal and read, I figured out there are many other women out there like me.  They have a hard time finding their purpose. They have a hard time accepting themselves. I did my first speaking engagement in February 2018 and really had doubts, fear and anxiety that what I was about to talk about, no one would receive it and I felt I would fail them. I spoke on self-love.  I had to be transparent on my journey of self-doubt, low self-esteem and lack of self-worth.  To my surprise, it was well received!  All the women left with a compact mirror that had the following message on the back, “I Love ME!”


I am Shawniece Moore, founder and creative director of I am a mother, wife, career counselor and entrepreneur.  Uniquely Complex is a forum where I create blog content that deals with self-love, give inspiration and motivation to women to keep going and don’t quit.  I also dabble in fashion and beauty as my first passion coming out of high school was to work in fashion marketing and merchandising.  I started the blog in February of 2018 and launched in March of 2018.  I decided to launch my T-shirt line in August 2018.  I felt there was a need for positive vibes through apparel.  Most of the time, you feel good when you wearing something that make you feel confident in yourself.

What has been the best lesson that you have learned along your journey so far?

Never under estimate the power you have to motivate others.

Why is this the best lesson that you have learned so far?

Since my short time being an entrepreneur, I have learned that you will spend more than you earn at the beginning.  As soon as I sell a bulk of shirts, I have to turn around and order another bulk.  Or, I have to stay ahead and think of what my next design is going to be, what type of shirt to come out with next due to the change in the season. It is the best lesson so far because it will teach you quickly how to lower your expectations of your earnings early on.  I have read somewhere that your first 5 years are the toughest. You make income but you will put more out than you get in.  It will also teach you to budget accordingly.

What advice do you have for a fellow entrepreneur who is experiencing the same issue that you dealt with?

Please make sure you only are paying yourself 20% of your profit.  Most of it at the beginning should be going back into buying supplies and expenses of running your business.  If you don’t, you may end up not having enough product to keep up with the demand. Also, I don’t buy in large quantities.  For example, one of my t-shirts, the most I will get produced is 15 at a time. This is to ensure you don’t have a surplus of inventory.  Of course, if you are going to be a vendor at a conference, or an event, you will buy in a big bulk.

What drives you to continue along your journey?

My drive is my family.  This business is currently a side job for me as supplemental income.  I eventually want to be a motivational speaker who also have motivational apparel to go with it which will become my full time job.  This will allow me to have more time with my family, and focus on enjoying life.

What is your favorite motivational quote?

“You should not make yourself simple for simple-minded people.  If they cannot handle your uniquely complex self, that is their problem.” Shawniece Moore

The Man Who Knew Too Much

Some people are born into greatness, while others have it thrust upon them.  Still others, like me, stumble over it in the dark, breaking some furniture as they fall and bumping their heads into the coffee table.

Hi, I’m Kristof from Habitgrowth, and I’m an online productivity coach for solopreneurs, freelancers, and consultants. I help them to organize their business, become more productive, less stressed and to earn more in less time.

When I was starting my business, I thought that if I was going to be a great entrepreneur, I had to know everything there was to know about business.  I had to learn it all at once, and I had to know it before I even took my first baby steps into the world of small business.

What I have learned is that successful entrepreneurship isn’t one huge “A-HA!” moment.  Sure, there are a few “A-ha’s,” but for the most part it is a series of smaller “oh, I see” steps along the way.

I found myself almost immediately in over my head as I struggled to learn all there is to know about starting and running my business.  Everyone has a so-called “easy method” for nearly every step along the way, and I was trying to find hidden insights that would turn me into a master of business overnight.  I was so overwhelmed and paralyzed by how much I didn’t know that I was afraid to even take my first steps towards establishing myself.  At least, that’s what I told myself:  I can’t move forward until I know everything there is to know about being an entrepreneur.  I knew, for instance, how to run advanced Facebook ads before I even had a website.

From the outside, I genuinely thought I was doing the right thing.  I was learning so much valuable information, how could I possibly fail?  There is a saying about a person not needing to see the whole staircase, just the first step; I refused to take the first step until I saw the whole staircase laid out in front of me with arrows pointing up and neon signs that said, “Step here!”

I realise now that my procrastination in applying what I had learned was rooted in self-doubt, fear of failure, and insecurity.  The entire situation was self-defeating; I was scared because I didn’t know everything, but the more I learned, the more afraid I became because there was so much more to learn.

The most important thing I learned about learning is that I can’t know it all, and in fact, I don’t need to know it all.  These days, I hold myself to a much more relaxed learning process known as “just-in-time-learning.”  Now, I reserve my information searches to address a specific problem as it arises.  When I have conquered that issue, I move on to the next one when it comes up.

You don’t have to be a master of everything to start your business.  You need to take a more streamlined approach to answering questions and solving problems as they come up.  Entrepreneurs who are just starting out have no end of people who are willing to take your money in exchange for the “one stop business plan” that guarantees your business will be a success overnight.  The truth is, there is no such thing.  Owning your business means learning something new every day, and recognizing that you don’t, and can’t, know it all.

And that’s perfectly fine.


The 3 Keys to a Successful Business

KID SURGE provides programs to kids that combine our own instructional music with popular child-friendly songs to teach Sports, Dance, Zumba, and Hip Hop Edu with fitness games. We also facilitate classes for special needs kids who are diagnosed with ADHD, Autism, Cerebral Palsy, Deaf and Hard of Hearing, Down-Syndrome, and Visually Impaired. Additionally, we offer theme based birthday parties and special events for children and families. All programs are suited for kids ages: 2 1/2 - 17.


My name is Asher, I'm a Certified Personal Trainer, Corrective Exercise Specialist, Youth Fitness Specialist, Weight Loss Specialist, and former Physical Education Teacher. In 2008 moved from New Jersey to Florida and top 5 best decisions of my life. Currently I live in downtown in Ft Lauderdale operating a kids fitness company called KID SURGE.

Q&A with Asher

Q: What has been the best lesson that you have learned along your journey so far?

A: The keys to being successful in business are the following: #1 creating an empowering environment where everyone in your company/organization has an incentive to grow, advance, and contribute their talent and skills for expanding the enterprise. #2 Management, management, management..."business cannot survive without management because management is its means of support." (DailyOjo) Operating the company full-time for the past 3 years, I've been ineffective in managing people. The next steps I'm taking in the company are implementing structures and accountability systems that allow for effective management of people's requests, promised actions, and tasks being complete in a timely manner. "Management creates teamwork and team spirit in an organization by developing a sound organizational structure. It brings the human and material resources together and motivates the people for the achievement of goals." (DailyOjo) #3 Hiring qualified and reliable workers I can count on. To do so, I determine the best characteristics (qualities and skills) to look for in job applicants and compile a list. Once the list is completed I narrow down to top 10 traits and create a job ad. ”Great things in business are never done by one person. They’re done by a team of people.” (Steve Jobs)

Q: Why is this the best lesson that you have learned so far?

A: These 3 best lessons I've learned are each equally important since in the past they've been executed in effectively which caused stress, aggravation, and turnover, all which can be prevented with the experience and awareness gained.

Q: What advice do you have for a fellow entrepreneur who is experiencing the same issue that you dealt with?

A: Practice "Reflection" identify how you're "being" and your "attitude" where problems and limitations are occurring.

Q: What drives you to continue along your journey?

A: #1 Passion for providing high-quality programs that makes a lasting difference for the health and fitness of people. #2 Creation of a universal curriculum and program that empowers kids through fitness & music across Florida and is actively revolutionizing physical education throughout the United States.

Q: What is your favorite motivational quote?

A: "When you are grateful, fear disappears and abundance appears.” - Anthony Robbins

Learning to Really Believe in Yourself

My name is David Pritzker, President and CEO of Raw Surf. We are an adventure tourism business with a passion for surfing.  A group of dedicated surfing enthusiasts who love to travel the far reaches of the planet in search of the best waves.  A sustainably focused company; supporting the global economy, people, and environment, leaving a clean footprint for the youth. Our educationally and culturally rich surf camps are ideal for youths looking to gain a worldlier perspective on life, as well as learn about foreign cultures, land, and language. And most of all, get to surf in great waves.

We specialize in surf camps, retreats, family surf trips (we get photos and video of your kids surfing), guides, photography, and custom adventure tours. We travel to places like Costa Rica, El Salvador, Panama, New Zealand, Puerto Rico, Barbados, Brazil, Peru, to name a few. Our guide operators are highly skilled, bi-lingual, knowledgeable of the local areas, and avid surfers. We aspire to travel the entire world, with visions set on Africa, Israel, and even India has become a thought.

I myself am 37 years old, native Floridian, who’s passionate for surfing, with an entrepreneurial mindset. Having a great deal of experience in e-business, and inspiration from someone close to me, I put my dreams into reality, and launched Raw Surf (originally called Raw Surfing Adventures).


Q&A with David

Q: What has been the best lesson that you have learned along your journey so far?

A: The best lesson I can say I’ve learned along the way in my journey is that of learning to really believe in yourself. To not give up, and to be flexible in your plans. Just always keep that end dream, goal, vision, in the back of your mind. Sometimes you just must ride out the storm, and wait for the waves to glass off, yeah know? Improvisation, and determination go hand in hand. Never let what anyone else tells you stop you from doing what you love. If you can incorporate helping others into what you do, you will ultimately succeed.

Q: Why is this the best lesson that you have learned so far?

A: Because most importantly of all in life we need believe in, and love ourselves. If we stay focused on the things we love and are passionate about, we will never work a day in our lives. And because when we genuinely help others, we are providing real value in that persons life. We can really make a difference, a real impact on people and the planet. That is real true value I am proud to say we strive for. Essential to sustaining our planet, and life, through cultural diversity, exploration, spreading economic growth, and enriching not just those who already have, but minorities in developing parts of the world too. Stick to your determination. There are a lot of naysayers out there who are in fear themselves. So please believe in yourself. Take the steps to work on how you feel about you. Treat yourself right. In the end you're all that you've got. Even though its been tough, as it has not been easy trip, I try to set an example and lead the way.

Q: What advice do you have for a fellow entrepreneur who is experiencing the same issue that you dealt with?

A: I would advise other entrepreneurs to always seek help. If you run into a brick wall, or dead end. Do not lose hope. Just take a step back, a deep breath, and maybe even take a break for a bit. Then come back again fresh the next day and try and look at it from a different perspective. If you have access to college resources, I would highly recommend reaching out to your local University. Being a UCF student, I have utilized their business school’s economic leadership program, Black Stone Launchpad for a ton of guidance to make sure I was on the right track. Keep a circle of positive people in your life. Surround yourself with people who encourage and believe in you.

Q: What drives you to continue along your journey?

A: I can see it clearly in the back of my mind. I’ve experienced it, just not yet full time. But I’ve had a taste, and I won’t relent! To guide people to their potential, through surfing. To help people bring back memories to share and last a lifetime, while getting to experience the world first hand. To help businesses get exposure, and local communities to grow from poverty to prosperity. All through culturally rich travel exploration, and surfing. To live a fulfilling life and contribute positively into this world for future generations. This is what really fuels me to keep on going. It used to be to prove myself, my worthiness, to others, and then unto myself. But that all changed as I started to grow and understand that if we just focus on loving ourselves and on doing things we love. We will have a much deeper and meaningful life.

Q: What is your favorite motivational quote?

A: “Money is numbers and numbers never end. If it takes money to be happy, your search for happiness will never end.” – Robert Nesta Marley

The Thank You Gift

Back in ‘93 I was selling New Homes for a builder.  I had only 1 year under my belt selling and while I felt confident about my product and knowledge, I knew I still had a lot to learn.

A well known, Highly successful Realtor pulled up to my model home with some customers.  We can call the Realtor Barb. Barb’s buyers had some specific requirements in the home due to a child with special needs. I understood and wanted to help them make the home work.  What I didn’t understand was why Barb was so cold and almost mean to me every time she came in during the process.

I knew Barb had been a Realtor for many many years and had a successful career but why was she sarcastic, snippy and cold? I tried my best to be kind and polite and make her understand I only wanted to help the customers. But I felt intimidated and deflated after each time she left or we spoke on the phone.  I didn’t mess up anything and the buyers closed on their home (all went pretty smooth).

I then decided that I was going to send a thank you gift to Barb for bringing in the buyers.  After all I could surely get her to warm up to me with a gift of flowers. So I purchased a $30 Floral arrangement and had it delivered to her office.  

The day that Barb received the flowers she called and said. “Amanda thank you so much for the flowers, I’m going to put them on my son's grave”.  My heart sank, and I realized you never know what someone is going through.  So always be kind and don’t take things personally.

Amanda J. Miller, LLC - Broker-Associate/Realtor -

Q&A with Amanda

Q: What has been the best lesson that you have learned along your journey so far?

A: You never know what someone is going through.  So always be kind and don’t take things personally.

Q: What drives you to continue along your journey?

A: My belief that it’s my responsibility while living on Earth to help people and improve myself each day to the best of my ability. I’m grateful to wake up each day and always look forward.   

Q: What is your favorite motivational quote?

A: “Feel the Fear and do it anyway”, by Susan Jeffers.  Another quote I made up: "Find your fire (fear) and walk through it, on the other side is your freedom!"

Other People’s Opinions of You

I am Lyla Illing, a radio producer – turned singer-songwriter. I am 25, I’m from South Africa and I currently live in NYC.  

In my early 20s, my appetite for the arts bubbled over into a blossoming career in entertainment & radio in South Africa. I worked as an on-air and content producer for some of South Africa’s biggest household names in the media industry. My “true love” was always music, and I had every fantasy fulfilled of meeting all my music heroes through working in the media, but just “meeting” them, and not “working/collaborating” with them, started to eat away at me. Hosting my music heroes for radio interviews and at events was mind blowing, but it was not how I wanted to “work” with them, I wanted to either work with these people from a “music” perspective or walk my own journey in music, now that I had access to all these people in the music industry.

I realized that I had to make a change in my career. While I worked as a radio producer on a breakfast show in the mornings, I spent my evenings performing my music at local venues in Johannesburg, but no matter how hard I tried, I just couldn’t get “noticed” back home, and my attention was divided in too many different places.   

In 2017 I put my radio career on hold. I threw a backpack and guitar over my shoulder and moved to New York to see if the grass really is greener, on the other side. I started chasing a career in music as soon as that airplane touched down at JFK. I had no actual “plan” in place, but nothing could stop me from taking this giant leap of faith. Having to work side jobs to fund my music ventures, and the combination of feeling homesick, as well as the “fun” adventures of traveling in a new country has been some of my biggest distractions & challenges, but I am still in a much better position now, then I was in South Africa (musically-speaking.)

In the last year I have performed at venues in all corners of NYC, released an album through digital platforms, and have received major support from South Africa in all my music ventures. My songs have enjoyed airplay on the radio back home and I am currently recording independently at Atlantic Recording studios in NYC. I have just released a new single “Baby is my Statue” and have an upcoming performance at New York Fashion Week in September.


Q&A with Lyla

Q: What has been the best lesson that you have learned along your journey so far?

A: I am the girl who has been turned away by Idols, The Voice and America’s Got Talent, but I am also the girl who has been trusted with the honor of performing the National Anthem of my country (South Africa) on international television in a 48000-seater stadium, in Washington, DC earlier this year. My biggest lesson I’ve learned is that, you can’t let other people’s opinions of you, limit your goals and the way you see yourself. If you believe that you are good enough, then you have to keep looking for your “in.” You can’t let 10 “no’s” get you down. If I stopped trying, just because all these talent shows turned me away, I would have been making a mistake.

Q: Why is this the best lesson that you have learned so far?

A: This has been the most valuable lesson to me, because I learned that sometimes you don’t get what you want initially (like failing at talent shows) but now I know that it all happens for a reason. It has taught me to trust the process. I mean, being given the opportunity to sing the National Anthem on TV, was a million times more fulfilling to me than a spot on any talent show would ever be. I think you have to ignore everybody. Want to change your name so it fits in with your “music image?” - do it. Want to move away from your friends and family so you can figure out who you are and what you want to “sound” like – do it. Be selfish, and ignore negativity. Trust your vision.

Q: What advice do you have for a fellow entrepreneur who is experiencing the same issue that you dealt with?

A: When it comes to achieving goals, take your time in the “long run” but work hard every day – don’t be hard on yourself if music is not working out for you in the first couple of months, even the first couple of years. Keep setting smaller daily goals, like emailing your music out to venues or labels & PR agencies. You have to commit to building your music career the same way an athlete would commit to training for a marathon. You have to keep on creating new music, building your online following, playing live shows, and searching and applying for interview/performance opportunities, on a daily-basis. 

Even though I had music contacts in South Africa, deciding to move to America and starting from scratch again has been much more of a rewarding experience. In the last year I have managed my music career independently. I’ve booked all my own shows, secured interviews with big publications like People Magazine, and handled the process of the digital distribution of my music. 

It takes a lot of discipline, and after a year of doing it myself, I am in the process of getting representation, because it does get a lot to handle. But getting your hands dirty and doing things yourself doesn’t only show that you are willing to put the work in, it also gives you the opportunity you figure out who you are, so by the time an agency or label comes around and wants to represent you, you know who you are and you won’t let anyone tell you what you’re supposed to look like and sound like.

Q: What drives you to continue along your journey?

A: Let me put it this way - When you write a song, you get to show someone what they look like through your eyes, what they feel like in your mind, what they sound like when your fingertips hits an instrument.

Recorded in 4 minutes and 13 seconds, you get to capture and tell the story that replayed in your head for hours on end night after night, to the point that it was unhealthy, and obsessive. And you finally get to show it out loud, the only way you know how to. You show them how you experienced them, and then in return, you get to experience the anxiety, of not knowing if they might turn on a different station or song and ignore your voice, your advances, ignore the way you told the story of them in your mind. You don’t know.

But at some point, maybe even a year later, you finally sleep a little better at night. At some point, you find an ounce of peace in the possibility, that just, maybe, without you ever knowing, they’ll play it out loud on repeat, long after you’re gone, and think about how you made them feel too, and smile or cry a tear for you. 

And I think that’s why I do it. I think that’s why I write music.

My point is – if you are trying to build a career in the music industry, it has to come from the right place. If you are chasing fame, you will be left feeling empty after your one-hit wonder. But if you are making music because it’s in your D.N.A. then you will feel fulfilled during the ups and downs, and you are more likely to keep going even when things aren’t quite working out yet, because you have passion, and there’s nothing else you’d rather be doing. 

Q: What is your favorite motivational quote?

A: "Faith is taking the first step even when you don't see the whole staircase." - Martin Luther King, Jr.

Time is Money

Hello, my name is Ginna Tassanelli.  As owner and creative director for HYPE Media, Inc. I provide strategic media planning, negotiate media acquisitions, determine marketing endeavors, oversee design and production and ensure brand integrity for a variety of local businesses in the nightclub, restaurant and mortgage industries. 

Prior to starting HYPE Media in 2010, I was an account executive for the largest our of home media company in the world, iHeart Radio (formerly known as Clear Channel Radio in my years there from 2000-2009).


In addition to my responsibilities at HYPE Media, I'm also a Fashion Stylist and Image Consultant with Premier Designs Jewelry.  This is a passion of mine which gives me the ability to empower women by helping them elevate their style and build their confidence.  First impressions are a must in business!

Q&A with Ginna

Q: What has been the best lesson that you have learned along your journey so far?

A: I have to say there are two biggest lessons I've learned along my journey.  The first is that being great/an expert at everything is just not realistic.   Yes of course you must keep yourself abreast to your industry practices but most importantly you must focus on a particular skill and become an expert in that.   Then build from there.  The second is that I have learned that I cannot accept everyone as a client especially those that aren't reliable and don't respectfully follow up.   I left corporate America to take control of my time and time is money. 

Q: Why is this the best lesson that you have learned so far?

A: These are the best lessons so far because they keep me as authentic as I can be. I'm not embarrassed to learn from others and to continue to learn. When it comes to branding and marketing a business through different mediums and platforms, especially social media, it changes literally by the minute. It can be very overwhelming if you try to be and do everything.  When a client wants me to handle a particular platform or advertising medium that is not my forte, that's ok. I then become an asset for them and find the right person to work alongside with me in that particular instance. There is plenty of business to go around. Therefore, clients are the most satisfied and appreciative when you're honest about what you can handle and are honest in what you are the expert in. This has also taught me that my time is extremely valuable and just as I respect my clients' time, mine must also be respected. I don't have time for wishie washie clients.  

Q: What advice do you have for a fellow entrepreneur who is experiencing the same issue that you dealt with?

A: if you're experiencing a situation where a client is asking for more than you can handle you just need to be honest and express yourself with confidence. In addition, make connections with potential industry peers that you can collaborate with so that you can still help your client and still run it through your business.  If you experience a client or potential client that is constantly giving you the runaround and/or doesn't following up in timely manner and doesn't do what you need them to do so you can help their business,  your best bet may be to let them go.  Focus your attention on those that you can truly serve. 

Q: What drives you to continue along your journey?

A: Working for someone else for them to build their dreams is NOT an option for me. That's what drives me plain and simple.  I've been there and done that. I've been a quota, I've been a number and it's just not worth it. My family is too important for me to get caught in the hamster wheel again.

Q: What is your favorite motivational quote?

A: My favorite quote right now is "Fake it till you feel it".  When you do things with fear, change will happen and you can accomplish more than you've ever dreamed of.

Be Patient 100%

I own & operate several different companies but they all usually float around the world of Real Estate but for the sake of this conversation we will focus on two of them, AccuTour & PRO Realty LLC. PRO Realty was founded back in 2013 & has been going strong ever since. My partner, Scott is a wellspring of knowledge & has been a mentor & friend since then. PRO Realty LLC has a handful of Realtors but we like to keep it small. PRO Realty assists buyers, sellers & leases in everything Real Estate. We service the Tri-County area of South Florida. 

Now AccuTour was born in 2015 out of the frustration of showing properties to potential buyers. I hated the quality & representation the properties we were getting so I did a ton of research & found a company out in CA that manufactured 3D cameras & jumped into it. My partner, Quinton & I started it with just him & I & have grown it to a company of 6 & we're growing every day. AccuTour is a premium digital media company. Although we started out just focusing on 3D virtual tours. We now offer HD Photography, Video production, Drone Photography, Drone Video Production, 3D Virtual Tours, Virtual Staging & much more. AccuTour services from Orlando down into the Keys. 


My name is Eddie Acevedo and I am a lover of all things awesome & unique, 100% Floridian, entrepreneur, Christian, husband, fur-father, tattoo collector & a collector of vintage arcade games. That basically sums up who I am in a nutshell. I've spent all of my life in the sunshine that is South Florida & I don't plan on going anywhere different any time soon. I grew up in Bay Harbor & Miami Shores went to FIU for my undergraduate work in History & went to Norwich University & got my Masters degree in Military history. I taught for about 6 years & then went on to blaze my own path. Along the way my wife & I got married adopted a ton of animals & now own a home in Margate FL. We will be married for 9 years in August of this year.

Q&A with Eddie

Q: What has been the best lesson that you have learned along your journey so far?

A: Be patient 100%. When I first started my companies I thought things would happen instantly & boy was I wrong. Nothing in entrepreneurship happens quickly. It all takes time & persistence. You just can't give up if things don't work out. Business is an ever-changing growing marathon not a sprint. I've only been in this game for the last 7 years & I see "want-trepreneurs" give up once things don't instantly happen.

Q: Why is this the best lesson that you have learned so far?

A: Patience is the best lesson that I've learned well because it's a virtue that everything rides on. If you're patient you can outlast the competition & plan long term. Of course, you need to have short-term goals but you've got to see the forest through the trees. If you come into business with this mindset you will be leaps & bounds above the rest.

Q: What advice do you have for a fellow entrepreneur who is experiencing the same issue that you dealt with?

A: I would say stay strong, stay focused & never give up. If you keep putting one foot in front of the other & you have a passion. That passion will spread like a flame to everyone else you come into contact with. Having been a long distance runner I have found that the mind will tell you to give up before the body really has to. So if you can overcome the "mind games" your business will bend to your will. Also, don't forget what you started for. So many times I see people start companies & then all of a sudden when things aren't working out they shift to something else. Just like a relationship, it takes patience to develop that strong tie. Remember Rome wasn't built in a day.

Q: What drives you to continue along your journey?

A: Honestly, I just won't give up. In my studies, I've read time & time again that hard work & a desire to win can usually overcome anything that gets thrown at it. I feel that God gave me the brain & the desire I have so if I don't constantly push & grow with it then I'm allowing the gift He gave me to die & that's just not cool. 

Q: What is your favorite motivational quote?

A: "Be like water." - Bruce Lee

Staying True to Yourself Pays Off

I feel like society puts you in a little box if you’re in a professional industry like accounting. If you’re a woman who likes bright lipstick, funky nail designs, and celeb-reality shows, people in Corporate America love to underestimate you. 

So of course when I showed up to the office with a pink notepad and fluffy pens, I got a ton of comments and weird stares. It didn’t matter that I was the financial controller. People didn’t take me seriously. Why? Because I like fun accessories? *eyeroll*

I could have changed who I was to fit in the corporate world but I didn’t want to. I decided this judgmental corporate-prison lifestyle was not for me. And the decision to leave was met with backlash from my friends and family. Their explanations? My job was “secure”. Interestingly enough, a corporate acquisition left me stranded. So much for that job security. I decided I wasn’t going to let other people sway me from my intuition anymore. 

Once again, I started brainstorming for my accounting firm. Of course the branding had to be something I love. Pink and jelly beans? Sign me up! This was met with backlash again. “That’s not professional,” everyone shouted. But I had strong opinions on what society deems to be “professional” and what actually is. So I went on with my merry self and it’s been the best decision of my life. I’m happy to now have a successful accounting firm helping women all over the country to max out their profits—and yes, my branding is still pink. 

Now, I’m officially merging makeup and money with my new website, Beauty and the BossLady, and again it was initially met with resistance. This is the theme: you can’t mix makeup and money because society says so.

Now here’s the kicker: I actually can.

There are so many women out there who can relate. They love makeup, purple hair, and glitter, and they are also ambitious, smart, and successful. And we all have bills. The only difference now is that we’re maxing out profits and personal wealth... in style.


My name is Alexis and I am an Accountant and Money Mindset Expert. I founded Advance Accounting, LLC to help women entrepreneurs max out their profits using proven money mindset techniques as well as simplified financial solutions. I am also launching a new blog called Beauty and the BossLady. It’s a fun place created to inspire women to live their most authentic and successful lives—and to do it in style. You can find all of the latest info at or

Q&A with Alexis

Q: What has been the best lesson that you have learned along your journey so far?

A: Staying true to yourself pays off. 

Q: Why is this the best lesson that you have learned so far?

A: Because it’s been a struggle having unique and out of the box ideas that are shut down by people who don’t understand the vision since it doesn’t necessarily fit the mold. At the end of the day, though, you have to go with your intuition. The branding of my accounting firm is a perfect example. When I first told friends and family that my branding would be pink with jelly beans, they thought I was insane. But hey, I love it and my clients love it. I’m glad I stayed consistent with my vision. 

Q: What advice do you have for a fellow entrepreneur who is experiencing the same issue that you dealt with?

A: Just do you. If your idea is so unique and off the wall that people are shocked and clutching their pearls, you should probably go for it—as long as it’s in line with your intuition. Authenticity always prevails.

Q: What drives you to continue along your journey?

A: My family, my freedom, and my passion to help others become more efficient, more intentional, and more successful with their lives. 

Q: What is your favorite motivational quote?

A: “Define success on your own terms, achieve it by your own rules, and build a life you are proud to live.” - Anne Sweeney, former President of The Disney Channel

The Best Lessons From Your Journey

In creating this series it has always been a goal of mine to connect with other entrepreneurs to share with and learn from. With this blog I am going to take the first step in doing so by interviewing other entrepreneurs about the best lesson that they have learned on their journey.

If you are interested in being featured on this blog, please email me at

I look forward to reading your stories and sharing them.