Time is Money

Hello, my name is Ginna Tassanelli.  As owner and creative director for HYPE Media, Inc. I provide strategic media planning, negotiate media acquisitions, determine marketing endeavors, oversee design and production and ensure brand integrity for a variety of local businesses in the nightclub, restaurant and mortgage industries. 

Prior to starting HYPE Media in 2010, I was an account executive for the largest our of home media company in the world, iHeart Radio (formerly known as Clear Channel Radio in my years there from 2000-2009).

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In addition to my responsibilities at HYPE Media, I'm also a Fashion Stylist and Image Consultant with Premier Designs Jewelry.  This is a passion of mine which gives me the ability to empower women by helping them elevate their style and build their confidence.  First impressions are a must in business!

Q&A with Ginna

Q: What has been the best lesson that you have learned along your journey so far?

A: I have to say there are two biggest lessons I've learned along my journey.  The first is that being great/an expert at everything is just not realistic.   Yes of course you must keep yourself abreast to your industry practices but most importantly you must focus on a particular skill and become an expert in that.   Then build from there.  The second is that I have learned that I cannot accept everyone as a client especially those that aren't reliable and don't respectfully follow up.   I left corporate America to take control of my time and time is money. 

Q: Why is this the best lesson that you have learned so far?

A: These are the best lessons so far because they keep me as authentic as I can be. I'm not embarrassed to learn from others and to continue to learn. When it comes to branding and marketing a business through different mediums and platforms, especially social media, it changes literally by the minute. It can be very overwhelming if you try to be and do everything.  When a client wants me to handle a particular platform or advertising medium that is not my forte, that's ok. I then become an asset for them and find the right person to work alongside with me in that particular instance. There is plenty of business to go around. Therefore, clients are the most satisfied and appreciative when you're honest about what you can handle and are honest in what you are the expert in. This has also taught me that my time is extremely valuable and just as I respect my clients' time, mine must also be respected. I don't have time for wishie washie clients.  

Q: What advice do you have for a fellow entrepreneur who is experiencing the same issue that you dealt with?

A: if you're experiencing a situation where a client is asking for more than you can handle you just need to be honest and express yourself with confidence. In addition, make connections with potential industry peers that you can collaborate with so that you can still help your client and still run it through your business.  If you experience a client or potential client that is constantly giving you the runaround and/or doesn't following up in timely manner and doesn't do what you need them to do so you can help their business,  your best bet may be to let them go.  Focus your attention on those that you can truly serve. 

Q: What drives you to continue along your journey?

A: Working for someone else for them to build their dreams is NOT an option for me. That's what drives me plain and simple.  I've been there and done that. I've been a quota, I've been a number and it's just not worth it. My family is too important for me to get caught in the hamster wheel again.

Q: What is your favorite motivational quote?

A: My favorite quote right now is "Fake it till you feel it".  When you do things with fear, change will happen and you can accomplish more than you've ever dreamed of.